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售價:2385  |
作者：ULMER, ROBERT R./ SELLNOW, TIMOTHY L./ SEEGER, MATTHEW W. 出版社：SAGE PUBNS 出版日期：2010年11月03日 語言：英文 ISBN：9781412980340 裝訂：平裝 內容簡介TOPTHIS BOOK PROVIDES THE READER PRACTICAL ADVICE ON HOW TO EFFECTIVELY MANAGE AND OVERCOME A CRISIS. AUTHORS ROBERT R. ULMER, TIMOTHY L. SELLNOW, AND MATTHEW W. SEEGER PROVIDE GUIDELINES FOR TAKING THE MANY CHALLENGES THAT CRISES PRESENT AND TURNING THOSE CHALLENGES INTO OPPORTUNITIES FOR OVERCOMING A CRISIS.KEY FEATURES OF THIS SECOND EDITION:璽?玲 BRINGS TOGETHER THEORY AND EXPERIENCE: THIS BOOK INTRODUCES READERS TO SOUND RESEARCH AND BEST PRACTICES IN THE FIELD OF CRISIS COMMUNICATION.璽?玲 PROVIDES ADVICE ON HOW TO CREATE OPPORTUNITY FROM CRISIS: UNLIKE OTHER CRISIS COMMUNICATION TEXTS, THIS BOOK EXPLAINS HOW ORGANIZATIONS CAN AND SHOULD EMERGE FROM CRISES AS BETTER ORGANIZATIONS. 璽?玲 ADDRESSES PROMINENT AND DIVERSE CASES: CASES AND PRACTICAL APPLICATIONS FROM A WIDE VARIETY OF CRISES ARE INCLUDED, SUCH AS FOOD-BORNE ILLNESS OUTBREAKS, TERRORISM, INDUSTRIAL DISASTERS, AND NATURAL DISASTERS. ??YOU MAKE THE CALL?? EXERCISES ALLOW READERS TO EXAMINE AND CRITIQUE THE DECISIONS MADE IN SUCH IMPORTANT CASES SUCH AS 9/11, THE 2003 CALIFORNIA FIRES, THE RECENT FINANCIAL CRISIS, AND THE SWINE FLU PANDEMIC. |
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