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售價:978  |
作者：TAPSCOTT, DON/ WILLIAMS, ANTHONY D. 出版社：PENGUIN GROUP USA 出版日期：2008年04月10日 語言：英文 ISBN：1591841933 裝訂：精裝 內容簡介TOP本書為2008年四月出版增訂版。 這本書幫助我們面對這個快速變化的時代， 並挑戰人們對商業根深柢固的認知， 也讓任何想了解21世紀競爭力的人， 提供不可或缺的明證。才幾年的光景，傳統上像是運用會議室、會議電話，甚至是會議中心的合作型態，已被有如天文數字般大規模的合作型態所取代。今日的百科全書、噴射客機、營運系統、共通基金，以及其他各式各樣事物，由為數上千或上百萬的個人集體創造出來的。當某些領導人畏懼那些為數驚人的線上 社群快速成長，本書作者提出證明，指出領導人根本無須驚恐，聰明的企業只要懂得善用合作的力量與本質，自然能激起創新、成長與成功的火花。本書是由暢銷書作家泰普史考特領軍，以一項擁有900萬美金的研究調查專案為基礎，指出一般平民百姓能擁有前所未來有的機會參與經濟。人們自製電視新聞 故事、為人類基因排序、重新混合喜愛的樂曲、設計軟體、找出治療疾病的方法、編輯學校用的教科書、發明新的化妝品，或是製造一台機車。書中案例包括礦業公 司GOLDCORP, INC.執行長ROB MCEWEN如何為老企業注入新生命。FLICKR、SECOND LIFE、YOUTUBE，以及其他興盛的線上社群，將社會網絡轉而成為打造合作經濟的先驅者。除了新興企業外，成熟的企業有如寶鹼，也開始透過外部合作 方式，培育以信賴為基礎的關係，為企業注入活力充沛的新商業生態體系。更重要的是，作者讓我們放眼未來，為21世紀所有從事商業活動的人，提供一張指引未來的地圖。IN JUST THE LAST FEW YEARS, TRADITIONAL COLLABORATION N A MEETING ROOM, A CONFERENCECALL, EVEN A CONVENTION CENTER AS BEEN SUPERSEDED BY COLLABORATIONS ON AN ASTRONOMICAL SCALE. TODAY, ENCYCLOPEDIAS, JETLINERS, OPERATING SYSTEMS, MUTUAL FUNDS, AND MANY OTHER ITEMS ARE BEING CREATED BY TEAMS NUMBERING IN THE THOUSANDS OR EVEN MILLIONS. WHILE SOME LEADERS FEAR THE HEAVING GROWTH OF THESE MASSIVE ONLINE COMMUNITIES, WIKINOMICS PROVES THIS FEAR IS FOLLY. SMART FIRMS CAN HARNESS COLLECTIVE CAPABILITY AND GENIUS TO SPUR INNOVATION, GROWTH, AND SUCCESS. A BRILLIANT GUIDE TO ONE OF THE MOST PROFOUND CHANGES OF OUR TIME, WIKINOMICS CHALLENGES OUR MOST DEEPLY-ROOTED ASSUMPTIONS ABOUT BUSINESS AND WILL PROVE INDISPENSABLE TO ANYONE WHO WANTS TO UNDERSTAND COMPETITIVENESS IN THE TWENTY-FIRST CENTURY. BASED ON A $9 MILLION RESEARCH PROJECT LED BY BESTSELLING AUTHOR DON TAPSCOTT, WIKINOMICS SHOWS HOW MASSES OF PEOPLE CAN PARTICIPATE IN THE ECONOMY LIKE NEVER BEFORE. THEY ARE CREATING TV NEWS STORIES, SEQUENCING THE HUMAN GENOME, REMIXING THEIR FAVORITE MUSIC, DESIGNING SOFTWARE, FINDING A CURE FOR DISEASE, EDITING SCHOOL TEXTS, INVENTING NEW COSMETICS, OR EVEN BUILDING MOTORCYCLES. YOU’LL READ ABOUT: ROB MCEWEN, THE GOLDCORP, INC. CEO WHO USED OPEN SOURCE TACTICS AND AN ONLINE COMPETITION TO SAVE HIS COMPANY AND BREATHE NEW LIFE INTO AN OLD-FASHIONED INDUSTRY. FLICKR, SECOND LIFE, YOUTUBE, AND OTHER THRIVING ONLINE COMMUNITIES THAT TRANSCEND SOCIAL NETWORKING TO PIONEER A NEW FORM OF COLLABORATIVE PRODUCTION. MATURE COMPANIES LIKE PROCTER & GAMBLE THAT CULTIVATE NIMBLE, TRUST-BASED RELATIONSHIPS WITH EXTERNAL COLLABORATORS TO FORM VIBRANT BUSINESS ECOSYSTEMS. AN IMPORTANT LOOK INTO THE FUTURE, WIKINOMICS WILL BE YOUR ROAD MAP FOR DOING BUSINESS IN THE TWENTY-FIRST CENTURY. 作者簡介DON TAPSCOTT IS CHIEF EXECUTIVE OF NEW PARADIGM, A THINK TANK AND STRATEGY CONSULTING COMPANY HE FOUNDED IN 1992. HE IS THE AUTHOR OF TEN BOOKS, INCLUDING THE BESTSELLERS PARADIGM SHIFT, THE DIGITAL ECONOMY, GROWING UP DIGITAL, THE NAKED CORPORATION AND DIGITAL CAPITAL. HE TEACHES AT THE ROTMAN SCHOOL OF MANAGEMENT AT THE UNIVERSITY OF TORONTO.ANTHONY D. WILLIAMS IS A RESEARCH DIRECTOR AT NEW PARADIGM. HE HOLDS A MASTER’S OF RESEARCH FROM THE LONDON SCHOOL OF ECONOMICS WHERE HE HAS BEEN TEACHING OVER THE LAST YEAR. HE LEADS NEW PARADIGM’S WORK IN THE AREAS OF INNOVATION AND INTELLECTUAL PROPERTY. |
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